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Brand Guidelines

Bringing ӰAV to life through consistent messaging, use of our logo, colors and images across all platforms of media is extremely important. This area of the site should help you navigate staying on brand while telling the world your ӰAV story.

Check out all of the variations, do's and don'ts and other information regarding logos for the university, colleges, schools, athletics and other departments.  

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Get into the blue and find out what CMYK mixes, hex codes and which colors are primary and secondary in order to make sure you adhere to brand standards. 

GET COLORFUL

Keep text and needed visual elements at least ¼” of space from the outside edge of your design.  This will ensure nothing will get trimmed off in the printing process.

Make sure to provide clearance space around all elements. For example, if there is text within a box, make sure you don’t butt the text up right against the edge of the box.

Readability is important.  Avoid light text on light backgrounds, or dark text on dark backgrounds.  Make sure there is contrast between the text and the background.

Scale logos from the corner while holding the shift key. This will ensure that the logo doesn’t change proportions and doesn’t appear “squished” horizontally or vertically.

Make sure you have a visual hierarchy within your design.  What do you want the eye to see first, second, and so on.  Try using different variations of the same font (black, bold, regular, thin, etc.) or scaling elements to achieve this hierarchy

Alignment of elements and text can really improve design.  You can select numerous elements and text blocks at the same time and then use the alignment tools to make sure they are all aligned perfectly.

Resolution matters. Make sure you don’t enlarge a low resolution (less pixels) image larger than its original size, or it will get pixilated.  Try using higher res (more pixels) images but scaling down.  (72 dpi vs. 300 dpi)

Use a minimalist color palette that includes as much True Blue as you can muster.  Brand colors should always be used.

Design intentionally for a specific platform (social media) or media (print).

Social media designs only need the headline and time and date; all other text can be placed within the body of the social post.

When designing for print, make sure you add bleeds, so that the printer can trim the design out without reducing the final size of the design.

DESIGN



PHOTO & VIDEO

SOCIAL MEDIA 

WRITING

EDITORIAL STYLE GUIDE 
EDITORIAL TIPS 
MISUSED WORDS & PHRASES 
PUNCTUATION HELP

CANVA

WRITING & DESIGN FEEDBACK

STORY SUBMISSION FORM 
DESIGN SUBMISSION FORM

Backgrounds & Wallpaper: 1920x1080 designs for use on Teams, Zoom, PowerPoint, etc.

For questions or more information regarding ӰAV brand guidelines

Issei Aoyama
Senior Graphic Designer
[email protected]
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